The Fog Creative worked as an art director for George P. Johnson on the Rodan + Fields (R+F) 2015 Spark Convention. This was a full environmental design job where over 9,000 consultants attended the convention. R+F wanted to engage their consultants in new and exciting ways. They also wanted to show off their new men's product line. For this new men's line, we created a barber shop in the convention center where Consultants could see the products being used after individuals had received a shave from the barbers. This was just one of many activations you can see in the photos.
It was our goal to assist Rodan + Fields in energizing their consultants to further their expertise in the products and inspire them to achieve success. Seeing the emotional reactions from the Consultants as they interacted with everything we had created was the best take away from this project.
All Photos shot by Jacqueline Huang, www.jlinestudios.com