On this project I was the associate creative director over the entire Trailhead Zone. My boss, the creative director, and I oversaw every aspect of the space from a creative standpoint. We picked everything from the trees to the rocks, to the carpet and everything in between. We shared responsibilities of creating the floor plans, and I worked with our 3D designer for the renderings. It was my job to own my own parts of the show, put together decks that I then presented to the clients where I ran the room and sold our ideas.
The unique thing about Trailhead is that this is where the current entire look and feel of Salesforce started. We strive to create an environment that is authentic, beautiful, and conducive to learning. Attendees come to trailhead to learn and and be inspired. We used over 450 live trees, 5 running waterfalls and dozens of rocks to create an atmosphere that was true to the Salesforce brand. We did not want to just rely on digital for activations. We have trees that you can walk through and write on, trees you can hang ornaments that state what you are grateful for on, and even a Jeep to play a driving game in.
In the end Trailhead was an immersive spaces that took you to the outdoors while still being indoors. It facilitated learning, fun, and a positive experience for any attendee that entered.